Marketing Manager
N.C.
Aboisso
il y a 2j
source : emploi.ci

Détails de l'annonce

Poste proposé : Marketing Manager

Missions :

  • Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue) - Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs
  • Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally.
  • Supervise the entire development process and the respect of deadlines

  • Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)
  • Lead the marketing mix strategies (IMC / 360 / Digital / Retail) and the adaptation of communication (imagery, digital, point of sales)
  • Mobilise other departments (sales, logistic, education, etc. ) and partner agencies to develop a broader business strategy
  • Define clear messages to present to top management and accompany the teams in the preparation of meetings
  • Build, develop and manage your team, train them and develop their marketing expertise and know-how
  • Influence media and promotion plans
  • Lead market research plans.
  • Profil recherché pour le poste : Marketing Manager

    MARKET & CONSUMER INSIGHT

  • Identifies market drivers
  • Translates trends and consumer knowledge into meaningful insights.
  • BRAND DEVELOPMENT

  • Thinks brand strategy
  • Imagines disruptive products & services
  • Develops integrated campaigns that work
  • Integrates retail & shopper expertise.
  • ACTIVATION EXCELLENCE

  • Delivers excellence with agility and rigor
  • Integrates sustainable, business consciousness.
  • COLLABORATIVE LEADERSHIP

  • Creates collaboration for bigger success
  • Shares & leverages best practices.
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